El paciente, los servicios sanitarios y la web: el caso de NHS Choices

Breve pero muy interesante la presentación de The King’s Fund titulada “Empowering patients and service users” en la que se habla del uso de internet, de la comparativa del coste entre el acceso vía web y las consultas presenciales en el ámbito del NHS y del papel de la red respecto de la toma de decisiones del paciente o como elemento clave para el crowdsourcing.

Llama la atención el dato del coste del servicio NHS Direct (atención telefónica), el éxito del programa de promoción del ejercicio físico Couch to 5K y, en definitiva, la apuesta clara del NHS por el uso de las TIC en los servicios sanitarios y en los programas de promoción de la salud.

Para acabar, una nota sobre la web estrella del NHS, llamada NHS Choices, que cuenta con más de 10 millones de visitas mensuales. Una web pública, fiable, con contenidos comunes para todas las organizaciones del NHS y realizada de forma centralizada para evitar la dispersión de contenidos. Haciendo un cálculo sencillo, los 120 millones de visitas anuales a un precio unitario de 0’13 libras nos dan un total de 15’6 millones de libras (más de 18 millones de euros/año), coste muy cercano al que se comentó en los medios cuando se lanzó la web. Dicho importe incluye el mantenimiento de la web y la elaboración de todos los contenidos (redacción, diseño, coordinación, etc).

Si en España empezamos a hablar de una apuesta parecida, a nivel estatal para evitar duplicidades, nos atascaríamos hablando de precios, sistemas, jefes y demás. Y lo importante es el apoyo de las instituciones, es decir, que la información a través de la web se vea como algo necesario, y no como un capricho de cuatro frikis. Después, discutiremos otras cosas.

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